Howard K. Greer

(1897-1974) lived in Lincoln. Fashion designer, known for popularizing the "sexy" dress as clothes designer from 1923 to 1962 for celebrities and actresses such as Ingrid Bergman, Joan Crawford, Marlene Dietrich, Greta Garbo, Katharine Hepburn, Gloria Swanson, Shirley Temple, and others; was first famous designer to establish a custom salon in Hollywood in 1927, and was one of the first West Coast designers to start his own wholesale business. Consult Christian Science Monitor, November 9, 1943, p. 8 and Sunday /Omaha/ World Herald Magazine, September 8, 1946, p. C-6 and New York Times obituary, April 21, 1974, Sec. 1, p. 53 and Howard Greer's autobiography Designing Male (Putnam, 1951).

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